A good example of integrated project, this real estate company would have an extensive suite of assets designed for each new development…
While working in a large, integrated team at AMBA Communications, I was mostly focused on the digital products, but, thanks to my previous experience in traditional media, I got to work on pretty much every one of these project assets, from brainstorming names to designing print ads. From online banners to email templates.
In some of the projects, I’d also plan and help writing the manual for the dedicated Australand team to update dynamic ads on both the DoubleClick/Google platform and Sizmek (former MediaMind), for details such as price adjust, units available, creating landing pages and other dynamic features according to demand.
In the period I worked for AMBA, we delivered about 10 of these projects, up to when Australand was acquired by Frasers Property. All very successful, matching or beating every sales goals the team had set.
Together with the in-house media agency (2020 Media), we assisted in developing, managing and reporting on online and printed advertising campaigns. Then and there I learned first hand, the power (and complexity) of ad serving and SEO, adding to the toolbox I’ve been building towards wholistic user experience design.
As for the transition, our polished process allowed for a seamless transition of systems, from Australand to Fraser Property’s, mostly only requiring some shifting and tweaking to accomodate a different CMS and managing platform for digital assets (DAM).
Advertising banner :: Static (JPG)
Advertising banner :: HTML
Creative Director: Lyndel Donaldson
Art Director: Sio Ifopo
Designer: Jason Watts
Designer: Aylin Celebioglu
Designer: Alex Francisco
Front-end Developer: Marvin Cho
From reading encyclopaedias to fixing machines that build car engines. The duo ‘why+how‘ play on repeat 24/7 in my mind. No surprise I ended up as a designer. Pencil to pixel since 2002.
Copyright © 2002-2020 Alex Francisco. All rights.