alex francisco . designer
substance . innovation . pragmatism
CASE STUDIES
From brand strategy and packaging to digital design and user experience.
SKILLS SHOWCASE
An adventure spanning over 15 years in the industry. My passion for magazines and books is what got me started, but my curiosity led the way through almost all the main streams linked to social communication and design.
Below you can check a few of my favourite projects, grouped by skills:
DIGITAL DESIGN
Designing with light. Screens big and small, website, app, online animated advertising, animated presentations, sales aid, interactive, ebook, email campaign.
USER EXPERIENCE
Designing with empathy. Research, user flow, persona, content strategy, information architecture, sitemap, wireframe, interaction plan, human centred design.
GRAPHIC DESIGN
Designing with shapes. Publications, collateral, packaging, design communication, typography, advertising.
BRANDING
Designing with symbols. Brand strategy, corporate id, style guides, concept, naming, logo, logotype. Graphic design.
PHOTO RETOUCHING
Designing with no limits. Magic, photo editing, Adobe Photoshop, drop shadow (not), pixel perfect, interface.
ILLUSTRATION
Designing with dots and lines. Character, scene, animation, icon, handmade, CGI, based on real dreams.