An adventure spanning over 15 years in the industry. My passion for magazines and books is what got me started, but my curiosity led the way through almost all the main streams linked to social communication and design.
Below you can check a few of my favourite projects, grouped by skills:
Designing with light. Screens big and small, website, app, online animated advertising, animated presentations, sales aid, interactive, ebook, email campaign.
Designing with empathy. Research, user flow, persona, content strategy, information architecture, sitemap, wireframe, interaction plan, human centred design.
Designing with shapes. Publications, collateral, packaging, design communication, typography, advertising.
Designing with symbols. Brand strategy, corporate id, style guides, concept, naming, logo, logotype. Graphic design.
Designing with no limits. Magic, photo editing, Adobe Photoshop, drop shadow (not), pixel perfect, interface.
Designing with dots and lines. Character, scene, animation, icon, handmade, CGI, based on real dreams.
From reading encyclopaedias to fixing machines that build car engines. The duo ‘why+how‘ play on repeat 24/7 in my mind. No surprise I ended up as a designer. Pencil to pixel since 2002.
Copyright © 2002-2020 Alex Francisco. All rights.