Hungry Tees :: It’s trendy to do good
Brainchild of huge success that was LoveJam Music Festival in Bondi 2005 and 2007, we (Serena Star-Leonard, Johana Te Momo, and myself) launched a sweet as label because we wanted to join three of our favourite subjects: music, social change and design.
Hungry Tees was born and the first batch was styled for reggae ‘n roots. Each t-shirt was accompanied by a CD with recordings from independent artists, Australian, New Zealand, Ireland, UK (most had played at LoveJam Festival too).
The logo really captured the brand’s personality, this raw, taking matters on our own hands and be the change kind of attitude.