Qantas In Sky Shopping :: Duty free catalogue

Designing for sky high couture

Every 3 months a new catalogue, produced, from cover shooting to product listings, this project demanded some serious process. Dealing with top international brands, from Chanel to Puma to Diageo and Swarovski, each with their own set of brand guidelines and all sort of requests and restraints.

We employed a robust digital asset management (DAM) software to feed our semi automated pagination, as well as the output of assets for the website and the in flight system.

Extensive retouching on some of the more detailed product imagery, colour matching makeup and deep-etching long haired models.Then laying the pagination and eagle eye for product details – right colour? Correct code? Right price? – followed by a thorough pre-press procedure.

Off to printers, time to adapt the same content to screen, both the website and the Qantas in-flight system.

2,5 years, 14 catalogues, god-knows how much coffee…